1) a) if a company wastes money (fines, poor training, absenteeism) AND b) they suffer in sales (poor mktg, location) … 2) a) the strategic plan proposal includes cost savings (process improvement, human resource best practices) AND b) better marketing to reach segments (advertising, social media) … 3) the result is a) savings and retaining cash resources and b) increased profits from sales … SO MY QUESTION – what is the proper terminology? i thought both combined are considered “revenue growth” but a study buddy said they are actually “profit growth”, what is the real terminology in financial terms for the two combined “reduced costs” and increased profits”?