1) What is Billcutterz.com’s stage in the new venture life cycle? Why? What, as a result, is the greatest challenge for Billcutterz.com as a result? What potential steps will Billcutterz.com need to take in order to address this challenge?
2) Briefly summarize the operational and strategic issues faced by Billcutterz.com, and consider the options that Barry Gross has to address these issues. What are your recommendations regarding the course of action that Billcutterz.com and Barry Gross should take to address these key strategic and operational issues?