Assignment 1 [40-points] [Word] Due Week 2
This is a 2-part assignment, and the principal goal of Assignment 1 is to provide “Perspectives on the role, use, acceptance and effectiveness of traditional advertising methods in the 21st Century” The primary intent behind this is so students can identify, research, examine and illustrate the world of advertising from four key perspectives: (1) The role advertising plays in the promotional function; (2) The characteristics of use for firms large and small, and the differences; (3) The consumer acceptance of advertising practices over the years; and (4) The effectiveness of advertising campaigns and efforts. To some degree, this should be viewed as an unstructured assignment with the exception of the above topics. In regard to general guidance, this can be potentially frustrating for the student seeking a “how to”, but can be equally rewarding as the student will direct the research efforts. Self-direction is a key part of academic studies in general, thus this becomes an opportunity for application.