Critical Thinking Questions:
1.Other than selling more cars, what potential benefits do connected-car technologies offer auto makers such as BMW in terms of enhancing long-term customer relationships?
2. What responsibilities does BMW have to its customers regarding the data it captures via the various connected car technologies that it builds into its cars?
3.Of the primary components of an ERP system that were identified in this chapter, which modules are likely to be of highest importance to BMW if it continues to focus on in-house development of new technological features and services rather than partnering with an established personal technology company, such as Google or Apple? Would those tools need to change if BMW establishes a long-term partnership with a technology company?