Choose a company who was at one time an industry leader but is now currently in the maturity or decline stage of the product life cycle. Analyze the marketing mix for the existing company by answering the questions below. Then develop a marketing strategy to help move back the product on the product life cycle.
Is the product outdated?
Who is the intended target market? Is it the best target market?
What makes the product different than the competition? Who is the direct competition? Indirect?
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