Competency
Apply principles of organizational learning, innovation, and change in healthcare organizations.
Scenario
When considering search engine optimization, organizations tend to consider their content on the web. Content does make a difference but, as you have learned in this class, it is essential to have content that is linked to other sites. Equally important is that it establishes the organization as a trusted source for information. Basically, quality is more important than quantity when developing this relationship with a target audience.