Complete 1 page APA formatted essay: Celebrity Influences.
incorporating skills such as singing, advertisements are made attractive, impacting the minds of consumers. forcing them to choose that product over its competitors. Celebrity endorsed product gets the fan base of the superstar by default due to the fans love and loyalty to the celebrity. Moreover, Celebrity advertisements gain tremendous amount of PR coverage through all forms of media, further broadening the product market.
Conversely, using celebrities, at times, can exacerbate the market for a product. Fame is ephemeral. A celebrity who loses fame is only as influential as any other hired actor for advertising. Furthermore, controversial celebrities affect the credibility of the product they advocate. Celebrity images that do not complement the product such as a tennis star in a wine advertisement instill a negative reaction from consumers. Moreover, frequently, celebrity advertisements aggrandize only the celebritys popularity, overshadowing the product itself. The Beatles, even today, are famous but nobody knows about the wine they once promoted.