Complete 14 page APA formatted essay: Tourism strategy.
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Services offered include travel shops, tour operators, and charter airlines. To complement the company’s brand strength, Thomas Cook also owns a whole host of other renowned tour operator brands and airlines, including Thomas Cook Reisen, Neckermann, JMC, Condor, and Thomas Cook Airlines.” (SAP customer success story, p.2).
Corporate social responsibility is the motto of Thomas Cook Group. They provide support to the responsible tourism programs of the Travel Foundation by minimising the negative impacts arising from intensive tourism and maximising the benefits from the tourism to the local community. Through positively influencing the native society of the tourism destination, they contribute to the development of the industry itself. “Thomas Cook’s mission is to “perfect the personal leisure experience.” “In keeping with the values of Victorian society, Thomas Cook believed that by offering alternative, more virtuous and educational leisure activities, the lives of working people would be greatly improved and that everyone could become better educated through travel.” (Steps towards a sustainable future).

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