Complete 2 page APA formatted essay: Search Keyword Analysis of Zara.
The pie chart above shows that the keyword ‘Ski Wear’ will have 27% of local search per months while it will attract a global search of 72% of the total search. The local searches is the people who are searching Zara.com from the same country as that where the business is physically located. In this paper, it is assumed that Zara.com has physical address and stores in New York America.
The estimator also provides more details by providing words that can be used to enhance the search of the presence of a given production on the market. Below is a column graph which presents information about other keywords similar to ‘ski Wear’