Complete 3 page APA formatted essay: International Business.
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Similarly ICC Championship Cricket Tournament is slated to be held in October in India, which could provide Rebel Sports an opportunity to enter the vast Indian market. Asian games are to be held in Doha (Qatar), again an opportunity for Rebel Sports to become ‘known’ to international customers.
Such trial launches have a big advantage, they provide an easy escape route in case the company feels that the market is too hot to handle. Launches coinciding with sporting events give an extra inch of publicity. The company has to do a realistic feedback analysis regarding the acceptance of its brand and the reactions of competitors. Accordingly the company is to plan its future strategy. It can even keep the doors of alliances open with other companies after such trial launches.