Complete 5 page APA formatted essay: DuPont.
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DuPont was not able to adopt right away but because of the need to make steps to cope up with the competition, DuPont introduces the new stainmaster carpets and it become one of the most popular commercial in television. For most of its history, the residential segment had been the most laid back segment of the carpet market. Styles tended to be simple, colors passive, and features uniform across all competitors in the industry. Technically, industry players maintained that differences did indeed exist, but in the words of one industry analyst, “The differences were there in style and fiber quality, but the housewife out shopping for carpet didn’t really know or care-she only liked what she could see and feel.” As such, DuPont wondered if the styles and designs so popular in the commercial segment could be transferred to the residential segment. Was the average household willing to make carpeting more than just a backdrop for other furnishings If the program were to be successful, it would mean several things: further differentiation from other nylon. The decision of the company adapting to a new technology has been a good move but it also become a decision problem. The company has come up with question that can be answer by a good marketing strategy. Although the advertisement in TV has been successful the consumer usually doesn’t care about the style and fiber quality instead they liked what they could see and feel.

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