Compose a 1500 words essay on IPod Marketing. Needs to be plagiarism free!
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Points of difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand (Kotler p. 312-13). Points of difference for iPod were that the product was appearing as cool ,the consumer could listen music whenever and wherever s/he wanted and with the addition of the new features (video, photo and phone) it changed the way people interact with these media.