Compose a 500 words essay on Managing the Environment (MEWK3 DQ2). Needs to be plagiarism free!
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Brand extension is the introduction of a new host of products under some of a company’s strongest brand names (Kotler &amp. Keller 2008, p. 280). Perhaps, one of the most effective defenses for brand extensions is to list success stories of such strategy. Let us take for example Apple, Inc. and Steve Jobs – they have successfully leveraged on one of their brands, the iPod which is now featuring a wide range of mobile entertainment products.