Create a 11 page essay paper that discusses A New Brand Evaluation Model: The Way Forward.
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This report on the Coterminous Brand Value Model has particularly identified and treated the strategic brand management practices at Easy Jet in the light of the evolving scenario of competition and strategic choices available to the brand management team. The inevitable conclusion is that contingency models to evaluate new brands in the low-cost airline industry have produced a dichotomy, viz. competitive environment-centric models that emphasize strategic competitor-oriented brand creation and management and purely strategic management-centric approaches in which the emphasis is on the internal management processes to achieve brand related outcomes. Thus the CBV Model seeks to integrate the two value parameters into one.

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