Create a 2 page essay paper that discusses Strategic Management Process (SLP).
A Mission Statement, on the other hand, gives a description of the things an organization is going to do and why. It outlines the “primary objectives” as well as the purpose of the organization in question. Unlike Vision Statement which focuses on the outsiders, a Mission Statement primarily concerns itself with the internal organization. It outlines the most crucial measures for the organization’s success, and as such, its main audience is the organization’s leadership team as well as stakeholders. However, Vision Statement also touches on an organization’s purpose, but this is only as far as the organization’s values as concerned and not “bottom line measures.” It shows the organizational values and purpose (Rothwell, 2010).