Develop a short analysis of the value of this website: Sports and Fitness Industry Association. (2013). SFIA. Retrieved from http://www.sfia.org specifically in gathering information on REI.
How might these secondary sources be used to develop an integrated marketing plan? What are the limitations of the identified sources?
How valuable would their information be in developing a marketing plan that would contribute to the company’s economic success? What are potential limitations of these sources for this purpose?