Natural Capital Central Strategies – as Applied in the Playbook!
On pages 10 & 11 of Natural Capitalism the four central strategies of Natural Capitalism are introduced and explained. (Read them now!) Then, in the Green to Gold Playbookthere are numerous examples of how these strategies are applied by businesses and leading corporations. In the Playbook the strategies are not specifically identified but the application of them is clear from the examples in the Playbook. For example, when a company finds ways to cut its energy use, it is applying the strategy of “Radical Resource Productivity,” i.e., the company is squeezing out more energy while consuming the same amount or less fuel (whatever the fuel might be). Your job in this assignment is to search though the examples in the Playbook and find those that illustrate the application of these four strategies. You must find and explain one example of the application of each of the four strategies. Write up the four examples in the form of a short essay. See link to attachment for full details of this assignment. You will have all semester to complete and submit this essay. First study the four strategies in Natural Capitalism. Then, as you read the Playbook, look for examples of how companies are applying these strategies. This will be a fun challenge that will help you deepen your understanding of the four strategies and how they can help companies cut costs and/or increase profits. In many cases individuals and families can apply the strategies to save money and contribute to a more sustainable lifestyle.
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