Find an example of a persuasive message that you think is probably well-done, but that you DO NOT find very convincing (this could be an ad, a public service announcement, information about a social issue, or so forth. Analyze the message using the following questions:
Why do you think the author/producer thought this message would be effective? In other words, what was the strategy behind the message?
Why didn’t that strategy work… why do you think the message wasn’t effective with you?
Do you think the message was effective with some audiences? Why or why not?
What would it take to convince you about that message? In other words, what would have been a better communication strategy to reach you?

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