Hello, I am looking for someone to write an essay on Robert Cialdini: Influence: Science and Practice. It needs to be at least 500 words.
Thus various tactics used to persuade or stimulate others are explained in the book and these tactics come under the classification of six basic categories of reciprocation, consistency, social proof, liking, authority, and scarcity.
Another powerful concept that the book explains is the key of attracting the customers or viewers attention by using the idea of scarcity –the rule of few i.e. using labels like limited availability, short time only or restricting the information in order to stimulate viewers to know more about it. In addition, using the appropriate caption added to the sale of the product to a large extent. For instance, the caption used in the present book is-‘over a quarter million copies sold’-hence an idea of influencing the readers or viewers so that they demand more information and respond positively.