Hi, I need help with essay on How to Increase the market share in organic product market A Case Study of PARKnSHOP in Hong Kong. Paper must be at least 7500 words. Please, no plagiarized work!
To get a feel of what marketing strategies would work for PARKnSHOP, 300 regular shoppers are surveyed at 30 of the 40 superstores controlled by PARKnSHOP all over Hong Kong. Simple analytic tools are employed to analyze their responses. And appropriate recommendations for marketing strategies are provided, based on the findings from the survey.
Established in 1973, PARKnSHOP is Hong Kong’s leading supermarket chain. With its perpetual commitment to innovation, quality, service and value, PARKnSHOP is well regarded in the industry and broader community through many quality awards.