Hi, I need help with essay on HRM and Marketing. Paper must be at least 1250 words. Please, no plagiarized work!
Download file to see previous pages…
Viewed as a key component in corporate survival and growth, marketing is becoming more of a planned and goal-oriented management activity. The market information sharing has been equated closely to what Kohli, Jaworski and Kumar termed intelligence dissemination’ (1993, p. 476).
It is also significant to know that, Kohli and Jaworski (1990, p. 3) ascertained from research that inter-functional co-ordination should be limited to co-ordination related to market intelligence’. The competitor orientation can assist company performance. The organisation should consider how well its products suit customer but should also assess that how well they perform in comparison to competitor s (e.g. Ohmae 1982, pp. 91-98).

Leave a Reply

Your email address will not be published. Required fields are marked *