Hi, I need help with essay on MARKETING: International Marketing Ethics Paper. Paper must be at least 1500 words. Please, no plagiarized work!
Their main product offerings are beverage containers, custom plastic parts and plastic fan parts. The company invested in a research & development plant which has helped them accomplished their goal of offering innovative solutions to their customer base. Riordan Manufacturing prides itself in the quality of its product, its flexible relationship with customers and good pricing structure.
The company is currently looking to expand its operation to a new region. They are targeting Germany as potential country to expand and market its products. Other countries within the European or Asian continent are viable alternative as well. Companies establishing operations in a foreign country must consider the traditions and cultures of the citizens, the generally accepted business practices, and the corporate culture. Marketing strategies are highly influence by these and other factors within a region. Riordan Manufacturing has to compare if the organization and its practices fit the profile of a German operation.