Hi, need to submit a 1500 words essay on the topic MST 203 Marketing Coursework.
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It is irrefutable that this principle also changes the role and function of marketing managers in the business organization.
Marketing management is defined as the “analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives (Kotler &. Armstrong 2001, p.14).” Truly, the business arena has evolved from placing emphasis on production, product improvements, and selling approaches and started to focus on customers. Marketing management functions now covers how a company can create and extend more valuable goods and services to each customer.