Hi, need to submit a 2000 words essay on the topic Marketing Communications Assignment.
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It is the message that the company is indirectly conveying to the audience. Explicit Communication is in form of text which is the direct message of the company to the audience.
The first advertisement that I have chosen is of Burberry. It was printed on the 4th page, top right hand side of Gulf News, an English Language, glossy paper newspaper published in the Middle East. Gulf news is one of the leading newspapers of Middle East. The advertisement was a 27 centimeters length and 16.8 centimeters standard quarter page colour ad.

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