Need an argumentative essay on Business & its Environment (2 questions) 1. Describe Ikea’s strategy 2.Evaluate Ikea’s market entry stategy in North America. Needs to be 2 pages. Please no plagiarism.
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(Brosi, Gabel, Buitt, &. Stults, 2006)
“Kamprad’s humble beginnings (he was the son of a farmer) had created a unique IKEA culture that was founded on respect for money and an innovative mindset” (BII, 2006). Kamprad himself used his monetary assets frugally for even business purposes. His down to earth “attitude trickled down to the co-workers, who would ensure minimal wastage and cost cutting at every level and as a result, IKEA came up with products that were aesthetically designed and were still available at affordable prices” (BII, 2006).
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