Need an argumentative essay on Ikea company. Needs to be 1 pages. Please no plagiarism.
Through an integrated marketing communication approach, a consistent message will be delivered to the customers. Being an international company IKEA should adopt a globalised approach however, because of significant impact of culture in furniture industry, localised advertisement approach will be selected. The localisation approach can create consistency problems for IKEA (Wells, Burnett, & Moriarty, 2006). To keep the consistency in message while focusing on localised approach, it will be ensured that message of the ad conveyed through different mediums has significant consistency in its content, positioning of brand and feel of the ad. Therefore, advertisements for all mediums will be developed in consideration to target market, brand positioning etc.