Need an argumentative essay on PRINCIPLES OF MARKETING. Needs to be 3 pages. Please no plagiarism.
The marketing mix is customized to match the needs of the targeted consumers in the market that is vital to enhancing the attractiveness of products and services supplied by a given company. In addition, the branding of the MAC Cosmetic products has been influential in enhancing the attractiveness of the business that is vital to sales revenue generation. Consequently, this paper evaluates the influence of marketing strategies of MAC Cosmetics in enhancing the welfare of the business.
The mission statement of MAC Cosmetics is one of the attributes that has enhanced its attractiveness in the market. This is due to the role of mission statement in articulating the intention and objective of a business organization in offering services or goods to the targeted market (Kotler & Keller, 2012). Consequently, the mission statement of MAC Cosmetics in extending its services and goods to the targeted market has been able to reinforce the marketing effort of the company in attracting consumers in the market. The mission statement of MAC Cosmetics Company is as reflected below.