Students will choose one of their favorite companies where they might like to work or do business with and analyze their company website, social media presence, customer service, and engagement. How do this company connect and interact with their customers online? Are those communication tools and customer service strategies effective?
In this assignment, students will write a one-page memo to the company’s vice president with their recommendations. There is a specific unit on business memos in the text and you will be expected to follow the format and style. Submit your work in a Word document and upload it via the Blackboard submission link.
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