Write 11 page essay on the topic Markering launch for an international business (Nike).
International business has, hence, become a modern jargon in the current epoch. It is the process of conducting business all over the world. Such business transactions include trading of services, goods, technology, capital and managerial knowledge between different economies (Brenner, 2013). The import and export related activities of a nation constitute its foreign trading affairs. International business expands the scope and scale of commercial activities in an economy.
From the above figure, it can be stated that international trade or business has noticeably increased over time. The growth had slightly fallen during the global financial crisis of 2008. As a result, the volume of international trade has greatly influenced the external business environmental factors.