Write 6 page essay on the topic Developing Management Capability.
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The talk should also focus on the professional requirements and should be able to adapt to the concepts of persuasion as depicted by the researchers on persuasion. This analysis will try to match the speech given with the laid down persuasion techniques and identify the lacuna in the same with reference to the research specified.
ELM Attitude change methodologies that are proposed by Petty, et al, have been studied and the extent to which the presentation followed it was studied. Second, the five stages to persuasion proposed by Dr Roger Wimmer, were mapped on to the presentation done and the extent to which this was convincing and was reached by the presenter was analyzed and presented. Communication and persuasion have been found to be interchangeable in most of the theoretical studies done by various researchers. The same is then worked out and presented in this paper.