Write 8 page essay on the topic Organization’s Market Orientation.
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Market orientation and organizational performance are linked and a critical evaluation is provided for firms which are not market oriented such as M&amp.S yet perform well and recommendations are provided for firms which don’t perform well. The importance and characteristics of market orientation are studied along with the barriers to market orientation, how to overcome these barriers, the importance of change management and policies in human resource management, the attributes of internal marketing, quality systems and customer relationship management. The theories and applications of market orientation are also studied using examples of the large companies such as Virgin and M&amp.S.