Write a 4 page essay on Compare and contrast the concept of reception developed in contemporary film studies with that of audience and reception.But the most short fallen movies are the ones which hav

Write a 4 page essay on Compare and contrast the concept of reception developed in contemporary film studies with that of audience and reception.
But the most short fallen movies are the ones which have culturally specific backbone, as audiences of different location follow different customs and traditions and cannot just accept some other ways over their own.
Isaac Newton states that every action has an equal but opposite reaction and this law holds good for many everyday life tasks, some customary and some exclusive ones (Sadler, 1996,p.49). The law of reaction applies to the film studies to a greater extent. Media research has transmuted over the decades into a compound of different researches going on simultaneously. Towards the end of the twentieth century it was largely practiced as plainly researching the media that was quite concordant to content analysis. However, contemporarily audience research has become an integrated part of the subject, and many people refer to it while relating to media research (cited in Glossary of research methods).