Write a 9 page essay on Segmentation in the Holiday Market.
Download file to see previous pages…
illustrate the importance of market segmentation in holiday market, this paper will cite examples on how different companies segment their market through different methods and offer a specialized product for each segment.
An empirical example of this is Tourism Victoria which aims to market Victoria to international travelers. In order to properly address the needs of its differing market and deliver maximum customer value to each customer, it has used market segmentation.

Leave a Reply

Your email address will not be published. Required fields are marked *