You are in the role of project manager for a coffee franchise global expansion project. You plan to expand into two different countries. The magnitude of the project requires you to prepare for the project kickoff meeting and business negotiations with the project team who are potential partners from Mexico and China. You understand that these cultures are vastly different. They have different business customs, social protocols, and languages, so conducting business with each country requires a customized approach.
Using the United States as a basis for comparison, evaluate each country’s similarities and differences relative to the franchise business deployment.